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Graphic Design

Thank you so much for visiting my WordPress portfolio site!  I have recently updated my online portfolio and it is now available at: http://www.wix.com/farleyfitzgerald/portfolio.
During summer 2010, I completed an internship at Visit Lake Norman, a convention and visitors bureau in Cornelius, NC.   During my time at Visit Lake Norman, I helped the office market the Lake Norman area to visitors by developing and updating monthly calendars of events, handouts as well as by designing a new cover for the office’s Restaurant Guide.

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Restaurant Guide Cover

I designed this cover for the Visit Lake Norman’s restaurant guide.  I used Adobe Photoshop to create the cover, using 6 different pictures of restaurants from around the Lake Norman area.  I also used the office’s logo to help market and re-enforce the Visit Lake Norman brand.
Monthly Calendar of Events

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As an intern, I was responsible for researching events in the area, compiling them, and creating a monthly calendar of events for visitors.  I also posted these events on the Visit Lake Norman website as well as other North Carolina websites.
As a member of the Marketing and Event Management Team for Campus Recreation, I am in charge of managing and promoting events by designing fliers, posting internet ads and using social networking tools like Facebook.  Below, you will find some of my sample of work as a Marketing and Event Management team member.
 

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Beech Mountain Ski Trip Flier

This flier was made to market an Elon Outdoors’ Ski Trip.  Using vivid colors and a compelling image, I was able to gain people’s interest and draw a large number of people for the trip.
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Hip Hop Cardio Flier
I was inspired by the game Dance Dance Revolution for the theme of this flier.  I wanted a flier that had vibrant colors and dancing silhouettes to attract people to come to this Group Exercise Class.
 

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Laser Tag Flier
I created this flier for a new laser tag competition Campus Recreation will be having this spring.  I really like the vibrant colors and glow effects I used in this design.

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Kayak and Canoe Flier

This flier was created for an Elon Outdoors’ Kayak and Canoe trip.  I love the color combination of this flier.  I used two colorful, abstract kayakers set against a bright background that I added the texture of the ocean to.  The text also matches the color scheme, while sticking out, to inform people of exactly what the trip is.

I am also the committee chair of my sorority’s Parent Alumni committee.  By taking this leadership role, I am in charge of managing our two annual Parent Alumni events; Homecoming Weekend in the fall and Parents Weekend in the spring.  Below, you can find the invitation to Parents Weekend 2010 and my inspiration behind it.

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Phi Mu Parents’ Weekend Invitation

For the Parents’ Weekend invitation, I wanted to create a really classy, yet fun invitation that would make the Parents excited to attend the weekends’ events.  I used my sorority’s flower, the pink Carnation, in a design at the top that was simple, yet beautiful.  I also used a bright color scheme to represent spring time, when the event takes place.  It was a very successful weekend of events including a dinner at a rooftop venue with an amazing band, as well as a brunch that donated proceeds to charity.  I am very excited and honored to hold this leadership role within my organization.

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